Insights and Data
CRM marketing solution provider Optimove has unveiled its latest insights on bettors' wagering intentions for Euro 2024. This comprehensive report, compiled by Optimove Insights, offers a detailed examination of the wagering and communication preferences of the average European customer.
Betting Behavior and Preferences
The findings are quite revealing. More than half of bettors (58%) exhibit active betting behavior, placing bets on one or more games weekly. Interestingly, 29% of bettors wager on several games per week. Furthermore, a substantial 76% of respondents bet at least once a month.
Among the various types of bets, over/under bets are the most favored, attracting the interest of 46% of bettors. Prop bets follow closely at 39%, while parlays round out the top three at 35%. Analyzing the distribution of bets based on types of games, 57% of bets are placed on Champions League and European tournaments, 54% on national league season games, 48% on national tournaments or friendlies, and 46% on national cup games.
Euro 2024 Betting Trends
As Euro 2024 approaches, a significant 84% of bettors plan to bet on the tournament, even if their national team is not participating. Live betting during games has proven to be highly popular, with 83% of bettors engaging in this form of wagering. The key factor influencing a bet is player performance, highlighted by 52% of respondents. Additionally, expert analysis and betting promotions are equally influential, each impacting 47% of bettors.
Marketing Challenges
Interestingly, many respondents have abandoned specific platforms due to an overwhelming number of marketing messages or irrelevant content. This behavior underscores the necessity for sportsbook operators to tailor their communication strategies thoughtfully. The weariness from excessive or irrelevant marketing messages serves as a caution for those in the industry.
Industry Implications
The insights drawn from this report are invaluable for sportsbook operators, offering a clear guide to deepen player loyalty and optimize customer lifetime value. Euro 2024 presents an incredible opportunity for operators to build deeper relationships with both current and new players. By refining their communication strategies and focusing on the preferences and behaviors highlighted in the report, operators can enhance the betting experience and foster stronger customer loyalty.
Overall, the thorough examination provided by Optimove Insights shines a light on the critical elements that drive betting behavior and preferences in Europe. As the sporting world gears up for Euro 2024, these insights could prove pivotal for sportsbook operators aiming to capitalize on one of the biggest events in European football.
"The results of this report provide a clear guide for sportsbook operators to deepen player loyalty and optimize customer lifetime value. Euro 2024 is an incredible opportunity for operators to build even deeper relationships with both current and new players."