The jersey worn by LeBron James during that iconic "The Chosen One" photoshoot for Sports Illustrated in 2002 is set to command attention once again, as it heads to the auction block in Hong Kong this September. Scheduled for September 28, this piece of sports memorabilia is expected to fetch an astounding $1 to $2 million.
The jersey's current value represents a significant appreciation over time. In 2019, the same jersey sold for $187,500. By 2021, it saw its value jump to $512,200 in another auction. The 2023 auction could be the highest yet, drawing immense interest from collectors and basketball enthusiasts alike.
A Legacy Captured
Photographed by Michael LeBrecht, the jersey represents a pivotal moment in LeBron James' early career. “The last time I saw this jersey was probably the time that I shot it in the locker room at St. Vincent-St. Mary,” reflected LeBrecht. The 2002 photoshoot was not just another assignment; it marked the point when a young, promising athlete caught the world’s eye, showcasing the immense potential that would later be realized.
LeBrecht’s recount of the day captures the spirit of the moment. “You look back and you don't realize, it was a real turning point. It's surreal,” he said. It certainly was a turning point, both for James and for basketball. The photoshoot displayed a junior high school player ready to take on professional heights, making it an indelible part of NBA history.
The Jersey's Journey
The jersey’s backstory adds to its mystique. LeBron wore it during a crucial game in his junior season, where he scored an impressive 32 points. It was a time filled with promise and potential, culminating the following year when James declared for the 2003 NBA Draft. His selection as the No. 1 overall pick by the Cleveland Cavaliers set in motion a storied career that continues to inspire millions.
LeBron's career has been nothing short of spectacular. Now at the age of 39, he is entering his 22nd NBA season. Yet, his excellence extends beyond the NBA courts. Just recently, he added a gold medal from the 2024 Paris Olympics to his extensive list of accolades, further cementing his status as a global sports icon.
An Iconic Memento
The photoshoot was Michael LeBrecht’s first experience working with LeBron, an encounter that remains etched in his memory. “This was the first time I shot LeBron. Just kind of a simple setup. I had him dunk the ball at least 40 times. Got him praying to make the NBA, and then I just felt like, 'OK, let's get a little bit more animated.' He's posing, I'm like 'just reach out like this,' and then I'm like, 'give me a woo!' And he's like, 'woo!'” LeBrecht’s recounting offers a glimpse into the energy and enthusiasm that marked the beginning of what would become a legendary career.
The significance of the jersey is not lost on its photographer. “You come back to something you photographed, usually you say 'what's up, how you doing? It's been a minute.' This doesn't talk back. But it's so iconic,” LeBrecht mused. The jersey, unlike its wearer, remains a mute, yet powerful, testament to that time-stopping moment.
Reflecting on the experience, LeBrecht adds with a tinge of regret, “What's f---ed up is I didn't ask to take the jersey home after the shoot.” His comment serves as a poignant reminder of the simple beginnings and the unrealized potential of a memento that, today, carries immense historical and monetary value.
As the date of the auction approaches, the anticipation continues to build. Collectors and fans worldwide are keenly waiting to see how high the jersey's value can soar. Regardless of its final auction price, the jersey stands as a timeless piece of LeBron James' legacy, encompassing the journey from a hopeful high school athlete to a global sports titan.