Atlanta Hawks Reignite Partnership with Peachtree TV
In a nostalgic move that harks back to their broadcasting roots, the Atlanta Hawks are set to make a grand return to Peachtree TV after nearly three decades. The historic partnership kicks off on January 12, 2024, as Peachtree TV becomes the new home for every Friday night Hawks game for the remainder of the 2023-24 NBA season—with one exception. Fans should note the March 8th game will not be aired; instead, the channel has slated the game against New Orleans on March 10.
The Hawks' relationship with local television dates back to 1972 when their games were first broadcasted by WPCH, continuing until 1994. Additionally, WANF carried the broadcasts from 1986 to 1993. This new arrangement will see the first two games simulcast live on both Peachtree TV and WANF, offering fans multiple platforms to catch the action.
Expanding Access to Hawks Games
Peachtree TV's coverage will extend beyond traditional broadcast means. Live Hawks games will also be accessible through major cable and satellite services, as well as various Gray TV stations across Georgia and Alabama. This expanded distribution ensures that Hawks fans have numerous ways to follow their team, whether at home or on the go.
The telecasts will feature the experienced Bally Sports Southeast production team, which includes fan-favorite commentators such as Dominique Wilkins, Bob Rathbun, and Tabitha Turner. Adding to the depth of coverage, Baillie Burmaster, the Sports Director from WANF, will contribute to the broadcasts, bringing her keen insights into the mix.
A Season of High Stakes Matchups
The Friday night lineup promises to deliver high-octane basketball, with the Hawks scheduled to face formidable opponents like the Miami Heat, Dallas Mavericks, Phoenix Suns, and Philadelphia 76ers. These matchups are crucial for the Hawks as they navigate the competitive landscape of the NBA and vie for a favorable position in the playoffs.
This broadcasting deal isn't Peachtree TV's first foray into basketball; the station has been the broadcasting partner for the College Park Skyhawks since 2019. The extension into NBA territory with the Hawks' games marks a significant step in Peachtree TV's sports programming.
Recent Game Woes
Despite the excitement surrounding the broadcasting news, the Hawks are coming off a disheartening loss to the Sacramento Kings—a game marred by a second-half performance that saw the team squander a substantial lead. Key players Dejounte Murray and Bogdan Bogdanovic were unable to maintain their momentum, contributing a mere two and three points respectively in the latter half.
The statistical downturn was evident in the team's field goal percentage plummeting to 28.9 percent, coupled with a three-point success rate of only 21.7 percent after halftime. Such figures underscore the need for a strategic reassessment if the Hawks are to bounce back in their upcoming games.
Leadership Commentary
Andrew Saltzman, an executive with the Hawks, expressed enthusiasm about the renewed partnership with Peachtree TV. "It provides fans a new, complimentary way to view the games," Saltzman stated, emphasizing the added value this deal represents. He continued by expressing gratitude: "Thank you to Peachtree TV and Gray TV." Saltzman believes that "this partnership will benefit the Hawks' local fan base" by enhancing the accessibility of the games to a broader audience.
Erik Schrader, reflecting on the significance of the deal, remarked, "Bringing the Hawks back to broadcast television provides accessibility to all fans." Schrader sees the potential for "engaging new audiences and catering to long-time supporters," indicating a strategic approach to building and maintaining a robust fanbase.
On the court, the focus remains on improvement. Head coach Quin Snyder stressed the importance of "better execution and a collective approach," signaling his intent to address the team's recent shortcomings head-on. Clint Capela, a key player for the Hawks, echoed this sentiment, acknowledging the "team's frustration and the urgent need for a tactical shift" following their latest defeat.
As the Atlanta Hawks gear up for the rest of the season, their return to Peachtree TV not only rekindles memories of past glories but also offers a fresh avenue for fans to rally behind their beloved team. With expert commentary and widespread access, the stage is set for an exciting chapter in the Hawks' storied history.